the blueprint for yoga business development


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Bikram Yoga Fremont Street Teacher: Chloe Hallock - Portland, Oregon

Bikram Yoga Fremont Street Teacher/ Clothing Designer: Chloe Hallock – Portland, Oregon

Welcome to Yoganomics®

What is Yoganomics and why is it important to the yoga industry?

Since the beginning of Yoganomics®, I have been in the center of social media for yoga and many of my own interests. In 2009, I was one of the few yogis who successfully advocated for yoga teachers concerning the most important aspect of teaching yoga: Yoga Education. Along with the help of a small group of other non-corporate yoga teachers from NY, TX, WA, LA, OR and CA, we successfully challenged the way American yoga teachers qualify, quantify and teach yoga – (specifically regarding the credentialing of yoga teachers & Yoga Alliance).

Most, if not all, of the changes people saw in yoga from 2010 through 2015 are directly due to our diligence. Even though the questions we raised are still mostly unanswered in today’s yoga atmosphere — we brought the issues considered to be the most important and valid issues facing yoga today — to the forefront of both the American and the international yoga community.

Between the years of 2009 – 2015, I am recognized as being one of the few successful national advocates for the yoga world – by consistently putting pressure on Yoga Alliance, a US credentialing entity for yoga education, through specifically challenging their medium for qualifying and quantifying U.S. yoga teacher education.


Brian Castellani© 2016 Yoganomics®. Design & Production by Brian Castellani. All rights reserved.

Written by brian castellani

March 6, 2010 at 2:29 am

14 Responses

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  1. Responding to the You Tube Video that was posted
    The Government should give the Yoga Alliance grant money to continue. With unemployment at its highest, Americans really need something that will make us feel good. Let’s redirect the positive energy. Namaste.



    March 14, 2010 at 8:21 pm

    • The Government cannot give money to Yoga Alliance. If they apply for grant money, it is their own manipulation, because they generate enough money through their useless credentialing. They are a 501c3, but your concern is valid and I believe you are on the right track. Keep thinking of better alternatives.

      – thank you




      March 15, 2010 at 12:13 am

  2. Brian, we are very interested in participating in yoganomics and contributing interesting articles and information to share with your readers. WE support the yoga community and yoga inspired entrepreneurs and their products.
    looking forward to speaking to you..



    March 15, 2010 at 12:42 pm

  3. How about an article about what it really takes to teach yoga full time for a living? Also what about what it takes to actually open a studio?

    I see so many try to get into this business and try to get classes and end up giving up after a few months. There are not enough resources for new teachers to develop a career.


    Brian Monnier

    March 19, 2010 at 6:02 am

    • Absolutely Brian,

      I would love for a teacher to write that. I actually have asked a few different, but have had scheduling problems.

      I am going to be doing a couple of things. I am going to enable videos so I can start putting out original content, and as time goes on, I am going to generate more of a variety of teachers and studios to write in.

      Thank you – brian castellani



      March 19, 2010 at 8:14 am

    • I have been teaching Yoga full time going on 10 years now. It is a struggle getting started – you have to “beat the pavement” – get flyers out there – talk with people you know – get them to come to class and have them spread the word.

      You need to hook up with other teachers and get ideas from them. It takes a lot of patience and consistently getting your name out there.

      But, I believe, keeping a positive, “can do” attitude, it will work. Teaching Yoga and helping people has to be YOUR PASSION! You basically don’t analyze it -you just get out there and do it.

      The first year I started teaching, I had one time where no one showed up for class! No one called to say they were not coming – I sat there and cried…..that was the first and last time I did that!

      “No Show” classes have happened several times again, over the years – but I take that time to be productive – revisit that class – is the time not quite condusive for people to get there without being stressed out? Or is it just time to move on?

      Classes are in change mode – some work and some don’t – some locations work, some don’t – you need to be open to change – embrace it as an opportunity to grow and improve.

      I teach in different locations including the town I live in. I find that without the overhead of a studio, I can keep my fees competitive and make Yoga affordable for most. You do have to “stick to your guns” with your fees and not be a “push – over” – there are those out there that will try to take advantage of your good nature.

      We are out there to help people, but remember this is still a business and you can’t pay your mortgage and buy food by being “over generous”.

      We have the “right to lively hood” – the righ to make a living at this.

      And as teachers, we need to be students too – I attend workshops and classes when they fit my schedule.

      I have been fortunate to have a few students who were inspired to become teachers. One in particular completed her training with Beryl Bender Birch – I recommended Beryl to her. I am so proud of this student – she has substituted for me and my students love her.

      There is a saying “out there” – “when the student is ready, the teacher will appear, when the teacher is ready, the student will appear”. And it works!

      Put your trust in a higher power – whatever you call it – trust that the paths you need will be opened to you – but you need to go down that path and do the work.

      The paths that don’t “pan out” are there to teach you life lessons and help you grow.

      And DON’T TAKE IT PERSONAL! We cannot be all things to all people! I teach several styles of Yoga, but if someone is looking for a style I don’t teach, I help them find a teacher or studio that can help them.

      I love what I do – it is my passion. I have always said that if I was independenlty wealthy, I would teach Yoga for free.

      And I love the personal growth I have gotten from Yoga over the years.

      When I first asked my teacher, Barbara Ruzansky, what I needed to do be become a teacher, she guided me in the right direction and told me that “Yoga can open up a whole new world for you, if you let it” – and it has because I let it. I am forever grateful to her and I thank the Universe for bringing her into my life.

      Well, I need to get going now – I hope this helps!



      Marcie Loffredo

      March 19, 2010 at 12:09 pm

      • Marcie,

        I promise you I get out there as much as possible. I have people sign up.

        I am always trying to hear what people what to hear for stories.

        I really love your comment. I think it is so well written.





        March 29, 2010 at 11:18 pm

    • What does it take to teach yoga full time. Discipline, Passion, and an open mind and pure heart. I know this is not as helpful as actual data, but this is what it is. A compassionate and generous teacher who has a practice outside of their teaching will be able to teach full time. Maybe not at one studio, but you may have to spread your self around. Also, how much is full time? Full-time varies and is an individual decision. Some teachers can give only one or two classes per week while being able to keep up their own practice. Some teachers can give three to four classes and still have their practice. When you enter in travel time, preparation and energy, you must realize that even a yoga teacher can get burn out. More than 5 classes a week and you start to shut out the rest of your life. If this is what you wish, go for it. If not, and you have other factors in your life which give you pleasure, let go of the idea that you can practice all day every day.

      What does it take to open a studio. It takes a person who will live knowing, Buddhisms Three Poisons, which are greed, anger and ignorance. Let go of greed and be generous. Try to say yes to your students and teachers as much as possible. Let go of anger and realize each time you feel it you must look at it, see where it comes from, and then let it go. For, anger is an useless emotion. Let go of ignorance and seek knowledge. Remember that it is impossible for you to know everything and that you and those around you are at many levels of your own self evolution.

      Strive to have a pure heart and a clear mind. You have little chance of succeeding if you do not have a meditation practice.

      And one last thing. Let go of fear. You create your own reality. If you are worried about the business aspect of running a studio and fearful of making mistakes, you will not fair well. You must realize that you can run your business any way you wish and you can follow your intuition and tap into the wisdom that is, has and always will be. You do not have to reinvent the wheel, look at many studios which you know are thriving and use them as your model, cultivating what you like about each. This world is an illusion of what we have collectively decided is reality. Let go of fear, dogma, any negative energies and go for it.

      I hope that I have been of service to you and not added to your confusion. I hope that you feel our oneness in this reply and that you are happy and well.
      May you have peace, happiness and loving kindness,


      Jennifer Monk

      April 8, 2010 at 2:49 pm

  4. Thanks for starting up Yoganomics, Brian. I look forward to reading content that is also valid for those with yoga businesses overseas, not just in the US. You are an inspiration… keep up the amazing work that you do.



    March 19, 2010 at 7:51 am

    • Evening,

      Hi – thank you, thank you for generous your support. I am sending you an email right now.

      – yours,




      March 19, 2010 at 8:15 am

  5. an organic place to social network and share information regarding yoga, health and wellness around the world. We support yoga and health inspired entrepreneurs and their products.

    We at support this wonderful forum of information for yoga businesses to be able to prosper and grow. supports the yoga community by posting for FREE: workshops, teacher training, teacher bios, retreats, studios and so much more. please visit us and share the footprints of your journey.



    March 19, 2010 at 12:41 pm

  6. Namaste and Thank you Brian
    I am very interested in participating in the Yoganomics community. We are powerfully connected at this pivotal time of new businesses, yoga studios and the great unveiling of yoga interfacing with the modern world. I think it is imperative to activate our yoga collective as we merge ancient science and spirituality with modern technology and quantum growth.
    Thank you for your passion and path in yoga
    Helena-RYT Prana flow
    Foundress~ VYANA Yoga products and acessories


    Helena Zera

    March 21, 2010 at 8:25 pm

    • Thank you Helena,

      All articles have to be founded in yoga business practices or applicable to yoga networking.

      I encourage everyone, Thank you & namaste




      March 22, 2010 at 10:31 pm

  7. Hi Brian,

    Thank you for your kind words. We need to keep Yoga “free”! Several years ago, CT. imposed a sales tax on Yoga Classes – it was repealed six months later – which was great! I can agree with a sales tax on clothes, props, stuff like that, but not classes.


    Marcie Loffredo

    March 30, 2010 at 2:19 am

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